I bridge the gap
between Paid Traffic
and Measurable Growth.
Multilingual Digital Marketing Specialist based in Luxembourg. While my core focus is driving revenue through Google Ads & CRO, I bring a full-stack skillset (SEO, Content, CRM) to ensure the entire funnel performs.
The "Growth Architect"
Specialization without silos. While I specialize in Performance Marketing (PPC) and Conversion Rate Optimization (CRO), I don't work in a vacuum. My background in Business Administration and general digital marketing allows me to align paid campaigns with your broader SEO, Content, and Retention strategies.
- 🇬🇧 English (C2)
- 🇩🇪 German (C2)
- 🇫🇷 French (C2)
- 🇷🇸 Serbian (Native)
- 🇱🇺 Luxembourgish (Native)
Google Professional
- Ads Search Certification
- Ads Measurement
- Analytics (GA4)
- Conversion Optimization
HubSpot Academy
- Digital Marketing
- SEO I Certification
- SEO II Certification
Academic Logic
M.Sc. Digital Marketing
Specialization in Performance Marketing and Data Analysis. My approach is grounded in academic rigor to ensure statistical significance in testing.
B.A. Business Admin
Specialization in Marketing & Sales. Focused on international business strategy and consumer behavior.
Execution History
Marketing & Comms Intern
Acted as a flexible digital generalist within a high-growth Venture Builder. I facilitated communication between Venture CEOs and investors while supporting key digital initiatives.
- Performance Analysis: Analyzed LinkedIn algorithm data to help the team refine content strategies and increase engagement.
- Launch Execution: Supported the operational rollout of new ventures, including website content updates and GTM assets.
- Stakeholder Management: Bridged the gap between technical teams and investors, drafting press releases and investment one-pagers.
I specialize in the engines that drive revenue (Ads & CRO), supported by a generalist understanding of the full digital ecosystem.
1. Paid Acquisition (PPC)
My primary focus. I build high-intent Google Ads campaigns that filter out waste and capture qualified leads.
- Negative Keyword Firewalls
- Single Theme Ad Groups (STAGs)
- ROAS-Focused Bidding Strategies
2. Conversion Optimization (CRO)
Traffic is useless if it doesn't convert. I analyze user behavior to fix leaks in your funnel.
- Landing Page Audits & Optimization
- A/B Testing (Copy & Design)
- User Experience (UX) Analysis
3. Holistic Strategy
Using my generalist background to ensure paid efforts align with organic growth.
- SEO & Keyword Alignment
- Content Strategy Integration
- Brand Consistency across channels
4. Data & Analytics
Closing the loop between ad spend and actual revenue.
- GA4 Tracking Setup
- HubSpot CRM Integration
- Performance Reporting
Google Ads Performance Audit
Are you running ads but unsure if they are working? I will personally review your search terms, quality scores, and conversion tracking to identify exactly where you are losing money.
Claim Free Audit