Hi, I am Sasa Dramicanin a Digital Marketing Enthusiast specialised in digital analytics and paid ads

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I’m currently building a portfolio that explores paid media strategy, conversion tracking, and performance optimization, including a hands-on project simulating a real-world ad campaign for a fictional business.

About Who I AM

Project Portfolio

I’m a Digital Marketing Master’s student specializing in digital analytics and search engine advertising. I focus on using data to drive smarter marketing decisions and improve campaign performance across platforms like Google Ads and Meta.

Work Experience

As a digital marketing master's student, I focus on strategic campaigns driven by analytics.

Fluent in five languages.

Experience

Digital Marketing Intern

Marketing Agency

June 2022 - Present

Developed campaigns that enhance brand visibility and drive measurable growth.

Business Analyst

Consulting Firm

January 2021 - May 2022

Analyzed market trends to support strategic decision-making and improve business outcomes.

A computer screen displaying analytics dashboards with various charts, including a line graph on the left and a cohort analysis table on the right. The table is populated with different shades of blue, indicating varying levels of user activity over several weeks. Text labels and numbers detail user retention statistics.
A computer screen displaying analytics dashboards with various charts, including a line graph on the left and a cohort analysis table on the right. The table is populated with different shades of blue, indicating varying levels of user activity over several weeks. Text labels and numbers detail user retention statistics.

Digital Marketing

Strategic campaigns driven by analytics for business growth.

A digital dashboard displays metrics related to web performance. Graphs show detailed statistics such as total clicks, total impressions, average click-through rate (CTR), and average position over time. The chart utilizes various colors to distinguish different data sets, and the interface features tabs labeled 'QUERIES', 'PAGES', 'COUNTRIES', 'DEVICES', and 'SEARCH APPEARANCE'.
A digital dashboard displays metrics related to web performance. Graphs show detailed statistics such as total clicks, total impressions, average click-through rate (CTR), and average position over time. The chart utilizes various colors to distinguish different data sets, and the interface features tabs labeled 'QUERIES', 'PAGES', 'COUNTRIES', 'DEVICES', and 'SEARCH APPEARANCE'.
Multilingual Expertise

Fluent in five languages, enhancing global communication strategies.

A digital dashboard displaying various analytics charts and graphs. There is a line graph showing user engagement over time on the left, a section with total revenue marked as $74K, and bar charts illustrating user statistics by region. The central section highlights users in the last 30 minutes, focusing on different countries such as the United States, Canada, India, Pakistan, and Brazil.
A digital dashboard displaying various analytics charts and graphs. There is a line graph showing user engagement over time on the left, a section with total revenue marked as $74K, and bar charts illustrating user statistics by region. The central section highlights users in the last 30 minutes, focusing on different countries such as the United States, Canada, India, Pakistan, and Brazil.
Analytical Approach

Data-driven insights for effective marketing strategies and growth.

A computer screen displaying a data analytics dashboard with graphs and charts. A blue line graph shows fluctuations in data over time, and a section highlights the number of page views. A pie chart is partially visible, indicating a breakdown of different data elements.
A computer screen displaying a data analytics dashboard with graphs and charts. A blue line graph shows fluctuations in data over time, and a section highlights the number of page views. A pie chart is partially visible, indicating a breakdown of different data elements.
An abstract, pastel-colored, 3D-rendered representation of data analysis and search engine optimization (SEO). The image features a computer interface with various analytics symbols, including a magnifying glass, bar charts, pie charts, and a search bar with the text 'SEO'. Surrounding the interface are different objects such as a potted plant, a cup with a saucer, and a megaphone, all placed on a light green background.
An abstract, pastel-colored, 3D-rendered representation of data analysis and search engine optimization (SEO). The image features a computer interface with various analytics symbols, including a magnifying glass, bar charts, pie charts, and a search bar with the text 'SEO'. Surrounding the interface are different objects such as a potted plant, a cup with a saucer, and a megaphone, all placed on a light green background.
Strategic Mindset

Focused on developing impactful digital marketing campaigns.

Business Background

Bachelor's in business administration complements marketing expertise.

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Strategic Digital Marketing

Tailored campaigns driven by analytics for growth and success in the digital landscape.

Campaign Development

Creating impactful digital marketing strategies that leverage analytics for measurable growth and engagement.

A woman with long hair is writing on a whiteboard. She is using sticky notes and markers to organize and plan a strategy. The board has various handwritten notes and symbols related to marketing and digital education.
A woman with long hair is writing on a whiteboard. She is using sticky notes and markers to organize and plan a strategy. The board has various handwritten notes and symbols related to marketing and digital education.
Multilingual Expertise

Fluent in five languages, enhancing communication and outreach for diverse global marketing initiatives.

A smartphone displays analytics data with graphs showing views, downloads, and likes. It is resting vertically on a white dock next to a small potted succulent plant. In the background, a large computer monitor is partially visible, along with a closed laptop and a white wireless earbud case.
A smartphone displays analytics data with graphs showing views, downloads, and likes. It is resting vertically on a white dock next to a small potted succulent plant. In the background, a large computer monitor is partially visible, along with a closed laptop and a white wireless earbud case.

Sasa's strategic approach to digital marketing is impressive. Her analytical skills and multilingual abilities truly set her apart in creating impactful campaigns.

John Doe

A person is holding a smartphone displaying an analytics or insights screen with various metrics and numbers. The individual is wearing a casual white shirt and a watch with a black band. The surrounding environment includes an indoor plant.
A person is holding a smartphone displaying an analytics or insights screen with various metrics and numbers. The individual is wearing a casual white shirt and a watch with a black band. The surrounding environment includes an indoor plant.

★★★★★

Growth

Strategic digital marketing campaigns based on analytics.

Analytics

Strategy

sasa.marketing@example.com

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