Google Ads Services

I plan, build, and optimise campaigns that turn “near me” searches into customers—with tracking done right and transparent reporting.

Google Ads Setup & Launch

What you get:

• Account & campaign structure aligned to goals (Search only)

• Keyword + negative strategy (including local-intent terms)

• Ad assets: responsive search ads, extensions, callouts, sitelinks, location/call extensions where relevant

• Conversion tracking: GA4 events, Google Ads conversions, call tracking; UTM standards

• Policy & QA checklist; launch plan and KPI targets (e.g., cost-per-lead, lead quality)

• Handover call (30 mins) with next-60-day optimisation plan

Who is it for?

• New advertisers or new locations/services

• Teams that want a correct foundation before scaling

Launch fast with a clean structure, persuasive ads, and conversion tracking that actually measures leads, not just clicks.

Google Ads Audit & Rebuild

What you get:

• Deep-dive audit: structure, queries, match types, negatives, geo/time, devices, policies

• Tracking review + fixes (GA4, Google Ads conversions, call tracking, consent considerations)

• Wasted-spend & opportunity analysis with clear actions

• Restructure plan and relaunch of priority campaigns/ad groups

• 30-day optimisation roadmap + benchmark KPIs

Who is it for?

• Accounts with rising cost-per-lead or poor enquiry quality

• Inherited or “set-and-forget” campaigns

Reduce wasted spend and relaunch for lower CPL and better lead quality.

Google Ads Management

What you get:

• Weekly tuning: bids/budgets, query pruning, negatives, geo & schedule adjustments

• Creative iteration: RSA tests, extensions, offers

• Reporting: live dashboard + monthly summary and 30-min review call

• Roadmap: next-month actions tied to KPIs

Who is it for?

• SMBs and start-ups that want consistent improvement and clear reporting

• Teams without the time or in-house PPC specialist

Month-to-month optimisation that reduces CPL and scales what works—without agency overhead.

Google Ads Strategy & Consulting

What you get:

• Live strategy session (60–90 mins): goals, budget, funnel, positioning

• Action plan: keywords, structure, offers, geo/schedule, measurement

• Forecast model (leads/CPL scenarios) to set expectations

• Optional training for your team; 14-day and 30-day follow-up Q&A

Who is it for?

• Founders/marketers running ads in-house

• Teams needing an expert audit, roadmap, or upskilling

Clarity on where to focus, how much to invest, and how to improve—so your team executes with confidence.

How We’ll Work

• Discovery (15–30 min) — goals, budgets, locations, what a good lead is

• Access & Audit — accounts, analytics, site; tracking gaps fixed

• Plan & Build — structure, keywords/negatives, ad assets, QA

• Launch — learning period; quick wins prioritised

• Optimise — weekly tuning; monthly report & call; roadmap